If I DM my pals a bunch of movies on any given day, considered one of them is sort of at all times an Ankush Bahuguna reel. After I first stumbled upon his content material, I noticed him as an actor and a comic, lifting our temper up in the course of the lockdown one video at a time. Nonetheless, his day-to-day content material is extra than simply that; Bahuguna is altering the panorama of the sweetness business by making (and holding) area for males who aspire to be make-up artists and who’ve a ardour for all issues magnificence.
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Content material creator, make-up fanatic, actor: Which title do you resonate with the
most? And, why?
A creator is the phrase I’d resonate with essentially the most — that’s what received me right here — creating comedy, creating magnificence content material. Whilst an actor, I’m very collaborative. I are inclined to weave nuances round a personality and make it my very own. I imagine, it doesn’t matter what you do, your work needs to be distinctive to you and that may solely occur once you construct it up your self.
How did “Wing it with Ankush” come about?
Until 3 years in the past, I used to work for a media home that had an entire staff of stylists and MUAs engaged on each shoot. So when the world went into lockdown, I noticed I must don all these hats myself. I used to [regularly] shoot movies with my mom and she or he didn’t know something about make-up both. So I needed to attempt my hand at it — I’d do her make-up and we’d shoot movies collectively and shortly, I noticed how a lot I loved studying a brand new ability from scratch. I used to color as a child, so make-up simply someway made sense, it felt like although I had an entire lot to be taught, it got here naturally to me. I made a decision I’d journal these experiments [on] a ‘secret’ web page referred to as Wing it With Ankush in order that I can look again at it 5 years from now and see what I used to be as much as [during] lockdown. I didn’t inform anybody about it. However folks ultimately found it and there was no wanting again!
One phrase for gender stereotypes?
One phrase: Ingrained. It’s so deeply ingrained in us that we discover it laborious to only settle for folks the way in which they’re.
How is (or isn’t) India evolving by way of stereotypes?
We’re positively evolving, although. It’s a sluggish course of however there’s hope. There’s a protracted technique to go and for starters, I want folks may give non-cis folks as a lot respect, appreciation, and credit score as they offer to cis folks like me, particularly within the magnificence area.
Should-have make-up merchandise for males?
Make-up ‘prerequisites’ are very subjective throughout all genders. Some folks can’t do with no full face of make-up whereas others may care much less. I really feel nothing is a must have. [D]on’t put on make-up since you really feel you NEED to, put on it provided that it makes you are feeling good. My prerequisites could be a shade corrector, concealer, and powder.
Favourite make-up hack ever:
My favourite make-up hack is to underpaint. Apply bronzer and blush earlier than your basis. It’s a lot extra pure wanting.
Let’s speak about your profession in leisure. What does comedy imply to you?
Comedy is a protection mechanism for me. It’s additionally self-expression, to be sincere. That’s how I’m going about my day — discovering humor in mundane issues. Comedy is how I see life.
Magnificence Influencer Of The 12 months Male Fashionable Selection — Ankush Bahuguna! Congratulations! You left your viewers with these phrases in your Instagram put up: “There’s at all times been an excessive amount of self-doubt and too little self-worth.” How does one overcome that feeling of self-doubt?
As somebody who has grown up consistently feeling insufficient, it’s tough for me to not give in to self-doubt, actually daily. However I assume the thought is to be as type and forgiving to your self as you might be to others. If you happen to’ve come this far, you need to’ve achieved one thing proper. Proper?
We are able to’t deny that Ankush Bahuguna goes out of his technique to put a smile on our faces together with his day-to-day content material — reels, images, Insta tales, and extra! That is all whereas paving a brand new path for himself and, like we talked about earlier than, holding area for individuals who aspire to be them someday. Ankush continues to push the envelope one make-up tutorial at a time, displaying the fashionable world that it’s time to take males in make-up significantly as a result of they’re right here to remain!
The featured picture is courtesy of Dream N Hustle Media.
Ever since we are able to recall, the Cannes Film Festival has been a merger of films and glamour. On one aspect, there are hand-picked movies — able to premiere and make their mark on this planet of leisure — and on the opposite, audiences and paparazzi alike are served epic moments in vogue.
The competition, aimed to preview upcoming movies from all around the world, invitations all kinds of company that span the movie fraternity, after all, however extra just lately, has opened its doorways to many digital content material creators, together with famend South Asian creatives.
With a extra huge visitor record comes a newer debate: Cannes is a movie competition and never a vogue showcase. Kickstarting the talk this 12 months was none apart from ace Bollywood director, Nandita Das, who in an Instagram put up shared:
Typically folks appear to overlook that it’s a competition of movies and never of garments!
In brief, Das desires Cannes’ narrative to proceed to concentrate on movies.
[Read Related: Cannes Film Festival 2022: Red Carpet Representation at its Finest]
However after all, there’s been a paradigm shift within the visitor record over the previous few years; this shift has allowed abilities from numerous industries — together with way of life content material creators, entrepreneurs, and so forth., who showcase their work in vogue and sweetness like wonderful masterstrokes — to stroll the carpet and symbolize their craft, making area for others of their business.
Influential names like Dolly Singh, Kaushal, Diipa Buller-Khosla, and Shivani Bafna — all of whom made a raging impression on the crimson carpet this 12 months — weigh in on the importance of representing South Asian artists/influencers on the crimson carpet, and the way they really feel they’ve been a part of this paradigm shift at Cannes Movie Pageant.
I imagine that every step we take at occasions like Cannes sends a robust message of range, cultural richness, and creative excellence. Illustration issues, and the presence of South Asian creators on the crimson carpet at Cannes helps broaden the narrative of magnificence, expertise, and creativity. It permits us to showcase our distinctive views, narratives, and contributions, in the end contributing to a extra inclusive business. By actively taking part and making our presence felt, we assist create extra alternatives and areas for South Asian creators, encouraging others to share their tales with the world.
Since 2015, the primary time I walked the crimson carpet, until this 12 months I’ve at all times been invited by L’Oreal Paris, one of many principal sponsors of the occasion. It has at all times been such an honor to be invited to the competition by means of the make-up model that I’ve been utilizing for nearly 20 years, and, earlier than my social media profession started. Personally, I really feel a way of acknowledgment from such a prestigious model, and its head workplace groups that sponsor Cannes Movie Pageant, and worth the work I’ve achieved and proceed to do as a South Asian content material creator inside the magnificence area. Make-up, hair, and sweetness will at all times play a giant position inside the movie business and it’s one thing I’ve at all times created my content material round which is why I’m proud to attend.
It is a proud second not only for me but in addition [for] my friends and the whole content material creator ecosystem on condition that we’ve reached such new international levels and presence. After all, as you stated, such movie festivals, as soon as thought of as an unique hub for a congregation of the best appearing abilities have, in the previous few years, opened their arms to extra folks from the leisure business.
This isn’t only a sudden phenomenon with a burst of Indian creators on the competition this 12 months however there may be elevated participation from non-film and non-South Asian celebrities throughout numerous spectrums from completely different sides of the world. Together with the numerous filmmakers, actors, producers, and so forth I additionally met some wonderful influencers and entrepreneurs from different sides of the world. It’s wonderful to symbolize India and rejoice and champion the arrival of the digital ecosphere on such a outstanding platform.
The confluence of actors and creators signified the amalgamation of conventional cinema and new-age digital affect, highlighting the transformative energy of inventive expression and the way festivals like Cannes have turn out to be extra forthcoming and progressive of their strategy.
Cannes, like another outstanding competition, boasts of a crimson carpet that’s synonymous with vogue and glitz, and I needed to make use of this chance to symbolize all of the wonderful Indian vogue designers on the carpet moreover, after all, attending the screenings. As somebody who’s simply not an influencer but in addition an actress, I completely loved all of the red-carpet screenings and assembly like-minded movie expertise from around the globe on the occasion. Sooner or later sooner or later, I wish to be attending Cannes for a movie I’ve featured in.
Creators are sometimes positioned into containers of the place they belong and the rooms they could be a a part of. Being on the crimson carpet dismantles the ideology that there’s a cap on how far we, as creators and as a South Asian neighborhood, can go and what we are able to obtain.
The Cannes Movie Pageant has at all times been considered because the epitome of a glamorous occasion — everybody who attends seems like they’re residing their finest lives. I used the platform to share an genuine message of what the expertise felt like for me. To symbolize all of us who doubt our potential, expertise imposter syndrome, and are nervous to search out their place, but proceed to push by means of to attain their desires!
As the primary Indian American influencer to stroll at Cannes, I hope I can encourage younger ladies to confidently ask, ‘Why not me?’
There’s little question that the Cannes Movie Pageant is centered round movies, and continues to be a novel area for the worldwide movie fraternity to deliver their artwork and showcase their aptitude. However, creators like Bafna, Singh, Buller-Khosla, and Kaushal — a particular shoutout to Raja Kumari for being instrumental in paving the way in which as effectively — have their very own set of tasks to satisfy upon their invitation to the celebrated occasion. Their will to symbolize their South Asian identities, rejoice their industries, and proceed to carry area for his or her friends makes their presence at Cannes extra than simply garments.
All photographs within the featured picture are from the influencers’ Instagram feeds.
Holistic magnificence tendencies are extra prevalent than ever — that makes ayurvedic magnificence manufacturers extremely sought-after, as effectively. Do you end up asking what your magnificence merchandise are really made from? Quite a lot of us even resort to meals merchandise for a skincare routine corresponding to honey for face wash.
The time period “Ayurvedic Magnificence” is getting extra recognition outdoors the South Asian world as effectively.
Ayurvedic magnificence is coined upon the time period “Ayurveda,” which originated in Hindu tradition as the idea of using the 5 life varieties — air, water, ether, fireplace, and earth — to heal the human physique.
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Ayurvedic magnificence manufacturers concentrate on utilizing herbs and pure components to create their skincare vary and customers around the globe are attracted to those pure merchandise.
Scroll right down to see some Ayurvedic magnificence manufacturers based by South Asians.
Is your pores and skin feeling somewhat dry this winter? Nourishing your pores and skin with physique oil will lend it the correct amount of moisture — Soma Ayurvedic’s jasmine physique oil can do this trick! Store the oil, and their full line of merchandise, here.
If you happen to’re acquainted with writer and podcast Host, Jay Shetty, then you’ll have heard of his tea line, Sama Tea. Natural teas present many pure advantages. Has it been a annoying week? Attempt their lavender rose chamomile tea for some TLC. Examine them out here.
Know the Netflix present “Ginny & Georgia?” Beloved the actress’ fresh-looking pores and skin? Sahajan Skincare is behind that glow! They’re a must-try, featured in each Vogue and Elle India. See their full vary of merchandise here.
This distinctive firm showcases its model with an emphasis on ‘holistic.’ Whether or not it’s dangerous hair days or extreme shedding, not solely do Shaz and Kiks present the merchandise to assist but in addition break down the science behind the issue. Go in your very personal purchasing spree by clicking here!
On the lookout for accessible ayurvedic magnificence merchandise? Look no additional! Ranavat is now in Sephora. With a magnificence line that covers each hair and pores and skin, there’s one thing right here for everybody. See for your self here.
UMM Skincare is thought for its brown sugar physique scrub, made with pure components, and Bakuchi oil identified to enhance indicators of growing old and hyperpigmentation. Attempt it for your self by purchasing here!
Give your pores and skin the most effective by including ZAILA to your every day skincare routine! Click on here and begin purchasing!
This model is all plant-powered, and we’re right here for it — you ought to be too! Take a look at their full vary of merchandise here.
Are you on the lookout for brown skin-friendly sunscreen stuffed with vitamins? Look no additional. Inde Wild has its very personal SPF 50, with pure substances corresponding to liquorice extract and cica, and it’s a mineral SPF appropriate for all pores and skin sorts. See what the model is all about and store it here.
I’m at all times out there for brown girl-friendly lipsticks, and ones which are made from pure components are an enormous plus. Mango Folks does simply this with their distinctive lipstick colours that go well with all brown pores and skin tones. Attempt them out here!
Have to swap out your shampoo for one thing higher? Attempt Kama Ayurveda’s Ayurvedic Hair cleaner, infused with quite a lot of herbs and pulses with key components like vetiver, tulsi, rose, moong beans, and shikakai. They’ve quite a lot of merchandise to select from so begin together with your hair and preserve purchasing for extra here!
In accordance with Forest Necessities, night time time is the most effective time for hydration. Take a look at their night time cream, stuffed with vitamins to counterpoint your pores and skin. You’ll be able to store their huge number of merchandise here.
A model made for contemporary residing, their necessities are all price a shot! Begin purchasing here!
On the lookout for a brand new face masks to attempt? AAVRANI has quite a lot of face masks and explains intimately when it’s best to apply the masks in the course of the week relying in your pores and skin kind. Have a look here!
Plant-based skincare, anybody? Delhicious has received everybody lined, so click on here and fill your baskets!
Simply stepping into skincare and don’t know the place to start out? PRATIMA skincare has starter units, with fundamentals, that each girl can use corresponding to vitamin C serum, important oils, and collagen lotions. Seize yours now by purchasing here!
Scuffling with hair care just lately? Fable & Mane consists of numerous hair oils of their assortment that assist develop and nourish your hair. Not solely that, they’ve a scalp detox line as effectively — positively price testing. See their full vary of merchandise here.
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In a world that’s turning into extra acutely aware of holistic residing, embracing Ayurvedic magnificence in your day-to-day is a step in the proper route, and these manufacturers are right here that will help you get began.