It’s no secret that social media is flooded with noise and limitless content material lately. There are a variety of suggestions on the market on the right way to use social media, “hacks” for shortly gaining followers, and fixed opinions on the forms of content material you must and shouldn’t produce. And since we’re inundated with content material every day, it may be notably difficult to face out. Whereas this can be true for some, Stephanie Harrison at The New Happy used social media to develop an genuine following and unfold a life-changing philosophy.
The New Glad was based in 2018 with the straightforward mission of sharing a brand new philosophy of happiness. Stephanie has spent over a decade learning happiness from an interdisciplinary perspective, nevertheless it wasn’t till mid-2020 that she devoted herself to deeply spreading her mission (and utilizing social media as a part of this course of). The New Glad Instagram posts are stuffed with optimistic, uplifting items of recommendation for a happier life.
For Stephanie, social media is about greater than conventional metrics equivalent to likes and follower counts. In actual fact, she doesn’t lean into social media metrics as a measure of success. But, due to her distinctive tackle utilizing the platform, over 500,000 individuals are actually part of The New Glad neighborhood. I sat down with Stephanie and requested her for her three high suggestions for deliberately rising a social media following past metrics. You received’t discover any “get followers fast” schemes or hacks right here, however the following tips will make certain your follower depend… nicely, counts.
Founding father of The New Glad
An knowledgeable in well-being, Stephanie based The New Glad based mostly on her Masters thesis in Utilized Optimistic Psychology on the College of Pennsylvania. She has spent the final ten years learning happiness from an interdisciplinary perspective, incorporating views from artwork, science, philosophy, spiritual/contemplative research, and the humanities. Her ebook, THE NEW HAPPY, is forthcoming from Penguin Random Home.
1. Deliver your objective to your social channels.
“Begin together with your larger objective. A objective is about being of service to others, and this grounding in your ‘why’ is so necessary. There’s a lot noise on the market, with individuals telling you what you must do and the way you must do it. It’s simple to be led astray or veer off target, away from what issues most to you.”
Stephanie lives and breathes The New Glad’s philosophy and mission throughout social media. The philosophy is rooted in the concept happiness comes from serving the world and utilizing the skills and expertise that make every individual distinctive. And that collectively, we discover objective and happiness in serving others.
With that objective in thoughts, Stephanie got down to use her social media accounts as a spot to supply knowledge, experiences, concepts, friendship, and kindness to others. She knew these had been the methods during which she needed her model to indicate up on social media, and on the similar time, she had an concept of the methods she didn’t wish to be seen.
“I listed out the core values of The New Glad as a model, philosophy, and motion, which drove all the things I did on social media. As a result of our philosophy is about service, I noticed social media as a spot to assist others, to make it about their wants and challenges.”
Spend a while serious about the aim of your model or enterprise and the supposed objective of your social media accounts, too. While you present up on social media residing out your objective and aligning your content material to that, it’s more likely to draw individuals for the lengthy haul.
2. Construct a neighborhood, not an viewers.
“One of many key values of The New Glad is neighborhood. From the start, I made a decision that I didn’t wish to construct an viewers—I needed to construct a neighborhood. That impacted virtually each single resolution I made as I constructed the model on social media.”
Stephanie labored arduous to make sure she orients round The New Glad values throughout all social media platforms always. For instance, viewing social media followers as an viewers absorbing your content material shouldn’t be unusual. However considered one of The New Glad’s values is “neighborhood,” so Stephanie considers followers to be neighborhood members, not viewers members.
Why does that matter? An viewers is a faceless masks that has to do extra with how individuals have a look at you. As a substitute, Stephanie cultivated the distinction between watching someone doing one thing (an viewers member) and taking part in one thing (a neighborhood member).
However it’s extra than simply serious about your following as a neighborhood, there’s a variety of work that goes into bringing that worth to life. For instance, The New Glad hosts a neighborhood gathering each week the place individuals can share what they need assistance with. Stephanie designates time to reply as many questions as she will personally but in addition makes use of these responses to tell the paintings and suggestions she creates and shares.
The New Glad additionally hosts free challenges inviting neighborhood members to work on completely different parts of well-being. One which’s (satirically) notably common is “The way to Create a Happier Expertise on Social Media.” Different matters embrace self-compassion, constructing confidence, discovering your strengths, and cultivating gratitude.
And eventually, the podcast options neighborhood member tales, creating an area for individuals to share their voices and experiences.
3. Don’t let worry maintain you again.
Social media could cause a variety of strain: Is that this visible ok? Is that this caption written nicely? How will this publish look on my feed? What’s going to individuals say in the event that they don’t agree with what I’m saying? Will individuals perceive my enterprise? Does this supply make sense?
The strain we placed on ourselves to look a sure method and say issues completely will be exhausting, and Stephanie jogged my memory that it’s necessary to chop by these emotions and easily strive.
“The thought that you may’t begin sharing your self or concepts until you will have an ideal technique, content material plan, or enterprise providing—it’s simply incorrect. You will have nice issues to supply, and making an attempt to good them will maintain you ready for a really very long time. That was one thing I skilled, and it’s one thing I see with manufacturers, organizations, and fellow entrepreneurs.”
You will have nice issues to supply, and making an attempt to good them will maintain you ready for a really very long time.
When Stephanie first took her enterprise to social media, she knew her objective and the right way to embody her values. She didn’t know the right way to translate these issues in a method that might resonate with a neighborhood. However placing her concepts out on the earth allowed her to begin sharing her messages with others. Overcoming that worry shortly was a possibility to study from the neighborhood and evolve over time.
“What I needed to share was The New Glad philosophy. I didn’t know at first what would resonate with individuals, what questions they’d, or how I might finest assist. However as quickly as I received up the braveness to begin sharing, I additionally began studying a lot. That helped me to search out higher methods to assist and assist our neighborhood. Beginning is basically typically the toughest half!”
Don’t be afraid to place your self, your model, or your concepts on the market. Check and experiment to search out what works and decide to rising alongside the best way.